Hi! I’m Michelle Lu.

I studied Product Design at Stanford, co-founded Viralspace.ai (creative insights for ads), scaled it to 7-figure ARR, and sold it in an 8-figure acquisition to Smartly. There, I led AI for Ads products for 3.5 years and got to work with some of the most iconic brands in the world. I’m now exploring ideas in consumer AI, starting with AI for taste development.

The theme across all my work is applied psychology. In high school, I took college-level classes in psychology, neuroscience, and math, and worked in a molecular biology lab. My work since then in product design, design engineering, marketing/advertising, and company building have all felt like versions of exploring and shaping human behavior. I lead with a focus on empathy and quality user experiences. I love both ambiguity and structure. ♢♢

Outside of work, I love art, music, and anything creative. Ask me about ballet, my time in a San Francisco music collective, or my travels chasing all of the above.

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