Hi! I’m Michelle Lu.
I co-founded Viralspace, an AI for Ad Creative company that scaled to 7-figure ARR and an 8-figure exit. Before that, I studied Product Design at Stanford.
Viralspace grew up alongside Creative AI. In 2019, that meant creative insights: tagging ad creative with computer vision + human labeling, and building brand-specific performance prediction and recommendation models.
In 2023, that meant shaping generative AI into controllable, enterprise-ready features. Within our acquirer, Smartly, we worked with 200+ of the most iconic brands in the world, and powered 25B+ creative variants per month.
I’m now back to building, exploring consumer and creative AI.
Outside of work, I love art, music, and anything creative. Ask me about ballet, my time in a San Francisco music collective, or my travels chasing all of the above.